It takes $1 to verify a record as it's entered, $10 to cleanse and de-dupe it, and $100 if nothing is done, as the ramifications of the mistakes are felt over and over again.
Jonathan Block, Senior Director of Research
SiriusDecisions, December 2008
Thank you to all that attended our overview of best practices for managing the integrity of your data. For those of you that weren't able to join us and for those that want to review the materials again: